The breadth of available SEO software these days makes many SEO and content professionals happy. Between keyword research tools, content optimization tools, backlink checkers, page speed tools, and more, following a data-driven content & SEO strategy has never been easier. One of the most popular content optimization tools is MarketMuse.
MarketMuse helps you research, plan, and draft better content that achieves higher organic search rankings. They expand upon free tools like Google Search Console and Google Analytics to make content research faster and easier.
But is MarketMuse really the best content marketing software and optimization tool around? While MarketMuse has a large presence and operates like an enterprise SEO tool, it’s missing features that can make content optimization more cumbersome than manual SEO work.
In this post, we’ll take a look at MarketMuse and show why Topic is one of the best MarketMuse alternatives available.
What is Topic?
Topic is a content optimization tool that helps you consolidate your content research, plan your content structure, and optimize your content by grading it in real-time within a convenient content editor.
Like MarketMuse, Topic provides insights by analyzing SERPs for a particular search term and giving guidelines on how to create SEO-optimized content. We also include keyword recommendations and track keyword usage. But how is Topic different, and why is it a better alternative?
How does Topic differ from MarketMuse?
The key difference between Topic and MarketMuse is the approach to content research. MarketMuse takes an approach that requires manual work while Topic takes an approach designed to help you create better content faster.
Topic’s content is for Human Readers
The Content Grader for both MarketMuse and Topic tracks keyword usage in real-time to show if you’re covering the right topics in your posts. However, MarketMuse’s Content Grader can sometimes be robotic. Let’s look at the example below:
One of the suggested keywords is “what is sms mms marketing on shopify” – a great long-tail keyword. However, the suggestion isn’t grammatically correct. The term is missing “and” between SMS and MMS. Most writers will use the grammatically correct way of writing it, but then they won’t get credit from MarketMuse for the term, and that lowers their content score.
Create Better SEO-Optimized Content Briefs
As part of the typical content creation process, you have to create content briefs based on your research right? Part of the reason tools like MarketMuse and Topic exist is to make it easier to create content briefs.
However, MarketMuse curiously makes the process more complicated than it needs to be. With MarketMuse, you must provide your article’s subheadings, and then you can have the content brief created. How can you create an AI-generated content brief if you still have to do the research manually to see search volumes, what’s ranking, which keywords to use, and how to structure your post?
If you “guess” which sub-headings to use, you might end up getting a content brief that isn’t going to be useful. At the end of the day, you’re basically doing manual work and using a similar process to what you might already be doing with SEMrush’s Keyword Magic Tool and Writing Assistant.
In Topic, the process of creating a content brief is much simpler. You pick the focus keyword you want to rank for and we’ll generate a content brief in just a few minutes. Once you have the brief, you can then create an outline based on the top results for a specific search term and key questions asked by users searching for related terms. Topic also generates titles, meta descriptions, and sub-headings automatically.
One of Topic’s leading features is the Competitor Outline section that allows you to quickly scan through a competitive article’s topic headings. You can also sort competitor outlines by top-ranking pages or by content grade.
Group Sub-topics by Themes
Topic’s ability to cluster subtopics by themes is another human-centric touch that makes it easier for content teams to organize a wide range of topics neatly and efficiently. By focusing on understanding different themes, content writers can systematically cover subtopics faster and easier.
Make Collaboration Easier for Content Teams
Content writing is a collaborative process. With so many writers involved, the original article you wrote can look completely different by the time it’s done being edited. And that can affect your content score. With Topic, every user involved in the editing process can use our Google Docs add-on to keep your editors and other team members in the loop during the review phase so they don’t accidentally remove the keyword phrases you need to use.
In MarketMuse, you have to keep copying and pasting between their platform and Google Docs to track keyword usage. They also don’t have a shareable link that can be used for content, so you must copy and paste the content into Google Docs (or somewhere else) in order to collaborate.
Why Topic is a Better Choice than MarketMuse for Content Teams
With a greater focus on content and subtopic quality, Topic’s design is better suited for content writers and editors who don’t know all the ins and outs of on-page SEO analysis.
Easy to use and fast interface
Topic has a simpler user interface that loads quickly and gives you the relevant info that you need. MarketMuse has plenty of features but has a slow interface. You can expect to wait a few seconds when trying to move between pages when using MarketMuse.
Topic’s pricing is easier to understand, as it’s based on the number of content briefs you create. MarketMuse’s pricing charges based on the feature set and users on your team. Many of the features that come standard with Topic are locked behind MarketMuse’s higher-priced plans.
Topic allows unlimited user seats, so large content teams can easily integrate SERP analysis into their daily workflows. Our Google Docs add-on makes it easy to collaborate on content without ruining your content score. Topic also has a hassle-free share function to allow cross-team collaboration and sharing with external users. The ROI of using Topic is easy to track and many of our customers have generated significant results with Topic.
Compare MarketMuse and Topic Features
MarketMuse has a robust feature set that gives you what you need for your content efforts. Topic offers those same features – and more. Here’s how MarketMuse and Topic’s features compare:
|Questions To Answer||✓||✓|
|Outline Idea Generation||✓||Limited|
|Topics To Cover||✓||✓|
|Google Docs Extension||✓||X|
Topic Makes Content Optimization Easy
With our approach to content research and powerful feature set, Topic is one of the best tools for content marketers who want to deliver valuable content to their audiences. With Topic, even SEO newbies can approach content optimization with confidence.
Get started with Topic today by clicking the button below.