{"id":139,"date":"2021-08-31T10:54:53","date_gmt":"2021-08-31T10:54:53","guid":{"rendered":"https:\/\/www.usetopic.com\/blog\/?p=139"},"modified":"2021-08-31T11:35:27","modified_gmt":"2021-08-31T11:35:27","slug":"seo-content-briefs-guide","status":"publish","type":"post","link":"https:\/\/www.usetopic.com\/blog\/seo-content-briefs-guide\/","title":{"rendered":"What is an SEO Content Brief (And How to Write One)"},"content":{"rendered":"<!-- Begin Table of Contents -->\n    \n            <script>\n                var allHeadings;\n                document.addEventListener(\"DOMContentLoaded\", function(event) { \n                    allHeadings = Array.prototype.slice.call(document.querySelectorAll('h1, h2, h3, h4, h5, h6'));\n                });\n                function jumpTo(title,tag){\n                    allHeadings.forEach(function (singleHeading){\n                        if((singleHeading.localName.toLowerCase().replace(\/\\u00a0\/g, ' ') == tag.toLowerCase().replace(\/\\u00a0\/g, ' ') ) && (singleHeading.innerText.toLowerCase().replace(\/\\u00a0\/g, ' ')  == title.toLowerCase().replace(\/\\u00a0\/g, ' ') )){\n                            singleHeading.scrollIntoView({behavior: 'smooth', block: 'center'});\n                        }\n                    })\n                }\n            <\/script>  \n        \n    <div class=\"topic-table-of-contents-container topic-table-of-contents-align-float-left\" style=\"position: relative; float:left; margin-right: 2rem;\">\n        <div class=\"topic-table-of-contents\" style=\"background-color: rgb(240, 244, 248);                        position:relative;                        margin-bottom: 40px;                        padding: 1.5rem;                        border-radius:4px;                        display: inline-block;                        text-align: left;                        width: 300px;\">\n        \n            <div class=\"topic-table-of-contents-label\" style=\"color:rgb(16, 42, 67) !important; font-weight: bold;                        font-size:1rem;                        margin-bottom: 1rem;\">\n                TABLE OF CONTENTS\n            <\/div>\n          \n                <div class=\"topic-table-of-contents-line topic-table-of-contents-type-heading topic-table-of-contents-tag-h2\" style=\"margin-left: 1rem;\">\n                    <p onclick=\"jumpTo('What is an SEO Content Brief?','H2')\" style=\"color:rgb(16, 42, 67) !important; font-weight: normal;                        cursor: pointer;                        line-height:normal;                        margin-bottom: 1rem !important;                        font-size: 1rem;\">\n                        <span style=\"color:inherit;                        border-bottom: 1px solid rgba(0,0,0,0.1);                        line-height: 1.5rem;\">What is an SEO Content Brief?<\/span>\n                    <\/p>\n                <\/div> \n                <div class=\"topic-table-of-contents-line topic-table-of-contents-type-heading topic-table-of-contents-tag-h2\" style=\"margin-left: 1rem;\">\n                    <p onclick=\"jumpTo('What Are The Benefits of SEO Content Briefs?','H2')\" style=\"color:rgb(16, 42, 67) !important; font-weight: normal;                        cursor: pointer;                        line-height:normal;                        margin-bottom: 1rem !important;                        font-size: 1rem;\">\n                        <span style=\"color:inherit;                        border-bottom: 1px solid rgba(0,0,0,0.1);                        line-height: 1.5rem;\">What are the Benefits of SEO Content Briefs?<\/span>\n                    <\/p>\n                <\/div>     \n                <div class=\"topic-table-of-contents-line topic-table-of-contents-type-heading topic-table-of-contents-tag-h2\" style=\"margin-left: 1rem;\">\n                    <p onclick=\"jumpTo('What Does an SEO Content Brief Include?','H2')\" style=\"color:rgb(16, 42, 67) !important; font-weight: normal;                        cursor: pointer;                        line-height:normal;                        margin-bottom: 1rem !important;                        font-size: 1rem;\">\n                        <span style=\"color:inherit;                        border-bottom: 1px solid rgba(0,0,0,0.1);                        line-height: 1.5rem;\">What Does an SEO Content Brief Include?<\/span>\n                    <\/p>\n                <\/div>          \n                <div class=\"topic-table-of-contents-line topic-table-of-contents-type-heading topic-table-of-contents-tag-h2\" style=\"margin-left: 1rem;\">\n                    <p onclick=\"jumpTo('3 Tools to Speed Up SEO Content Brief Creation','H2')\" style=\"color:rgb(16, 42, 67) !important; font-weight: normal;                        cursor: pointer;                        line-height:normal;                        margin-bottom: 1rem !important;                        font-size: 1rem;\">\n                        <span style=\"color:inherit;                        border-bottom: 1px solid rgba(0,0,0,0.1);                        line-height: 1.5rem;\">3 Tools to Speed Up SEO Content Brief Creation<\/span>\n                    <\/p>\n                <\/div>    \n                <div class=\"topic-table-of-contents-line topic-table-of-contents-type-heading topic-table-of-contents-tag-h3\" style=\"margin-left: 2rem;\">\n                    <p onclick=\"jumpTo('Final Thoughts ','H3')\" style=\"color:rgb(16, 42, 67) !important; font-weight: normal;                        cursor: pointer;                        line-height:normal;                        margin-bottom: 1rem !important;                        font-size: 1rem;\">\n                        <span style=\"color:inherit;                        border-bottom: 1px solid rgba(0,0,0,0.1);                        line-height: 1.5rem;\">Final Thoughts<\/span>\n                    <\/p>\n                <\/div>\n        <a href=\"https:\/\/www.usetopic.com\/wordpress-table-of-contents\" style=\"color: transparent;\" data-lasso-id=\"605\"><div style=\"position: absolute;                    bottom: -28px;                    background-image: url(https:\/\/www.usetopic.com\/wordpress-table-of-contents-powered-by.png);                    background-size: contain;                    width: 134px;                    height: 22px;                    background-repeat: no-repeat;                    right: 0;                    opacity: 0.5;                    color: transparent;\">WordPress Table of Contents by Topic<\/div><\/a>\n        <style>\n\n                    \/* Alignment *\/\n                    @media screen and (max-width: 600px) {\n                        .topic-table-of-contents-align-float-left {\n                            float: none;\n                            margin-right: 0;\n                        }\n                        .topic-table-of-contents-align-float-left .topic-table-of-contents,\n                        .topic-table-of-contents-align-left .topic-table-of-contents,\n                        .topic-table-of-contents-align-center .topic-table-of-contents{\n                            width: auto;\n                            display: block;\n                        }\n                    }\n\n                    \/* General Styles *\/\n\n                    .topic-table-of-contents-type-heading.topic-table-of-contents-line span:hover{\n                        border-bottom: 1px solid rgba(0,0,0,0.4);\n                    }\n                <\/style>\n        <\/div>\n    <\/div>\n    <!-- End Table of Contents -->\n\n\n\n<p>Are you an SEO strategist or content marketer managing a team of writers?&nbsp;<\/p>\n\n\n\n<p>Disappointed by your writer&#8217;s weak first drafts?&nbsp;<\/p>\n\n\n\n<p>The issue might not be your writers. It might be your <strong>content briefs.<\/strong><\/p>\n\n\n\n<p>In this guide, you\u2019ll learn how to create content briefs that\u2019ll help your writers create better SEO content. Minus needless revisions.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what this guide will cover:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What is an SEO Content Brief? <\/li><li>Why create an SEO Content Brief? <\/li><li>How to create Content Briefs?<\/li><li>3 Tools to Speed up SEO Brief Creation<\/li><li>Final Thoughts<\/li><\/ul>\n\n\n\n<p><strong>Bonus:<\/strong> We\u2019ve also included a free plug-and-play content brief template at the end.&nbsp;<\/p>\n\n\n\n<p>If you want to create better SEO content faster, you\u2019ll love this guide.<\/p>\n\n\n\n<p>Let\u2019s dive right in.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is an SEO Content Brief?<\/strong><\/h2>\n\n\n\n<p>A content brief is a document that helps you and your writer understand what you want from your content and how you want it done.<\/p>\n\n\n\n<p>To create content aimed at ranking for a specific query on Google, you\u2019ll have to write an SEO-focused content brief.<\/p>\n\n\n\n<p>The best content briefs generally include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Target keyword&nbsp;<\/li><li>Word count&nbsp;<\/li><li>Target personas<\/li><li>Brand\u2019s voice and tone&nbsp;<\/li><li>Headings<\/li><li>Questions to answer<\/li><li>Subtopics<\/li><\/ul>\n\n\n\n<p>If you use <a href=\"https:\/\/www.usetopic.com\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"606\">Topic<\/a>, here\u2019s what the content brief creation process looks like:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Topic: Create Better SEO Content, Faster\" src=\"https:\/\/player.vimeo.com\/video\/469145183?h=97463b15f6&amp;dnt=1&amp;app_id=122963\" width=\"750\" height=\"422\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n[sc name=&#8221;cta-demo-request&#8221; ][\/sc]\n\n\n\n<p>Before you create any kind of content, it\u2019s best to start by writing a brief.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Are The Benefits of SEO Content Briefs?<\/strong><\/h2>\n\n\n\n<p>If the goal is to streamline your content process, why overcomplicate it?<\/p>\n\n\n\n<p><strong>With a content brief you save time, money, and improve content quality.&nbsp;<\/strong><\/p>\n\n\n\n<p>Still not convinced? Here are four reasons:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reduce Content Production Costs<\/strong><\/h3>\n\n\n\n<p>Let\u2019s say you send a topic to your freelance writer without a content brief. What if they come back with an underwhelming first draft?<\/p>\n\n\n\n<p>That\u2019s more time and money spent on fixing a weak draft.<\/p>\n\n\n\n<p>The same way a blueprint saves time while building a house, a content brief reduces needless revisions and ensures your content is in-depth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Increase Consistency Among Writers<\/strong><\/h3>\n\n\n\n<p>To build trust with your clients and audience, you have to consistently deliver good content.<\/p>\n\n\n\n<p>But managing a large content team = working with writers of varying skills and expertise.<\/p>\n\n\n\n<p>Using a content brief helps less experienced writers create content at a higher level, keep brand voice constant, and set a consistent standard for your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Improve Content\u2019s Search Rankings<\/strong><\/h3>\n\n\n\n<p>SEO content is a long-term investment. It\u2019s expensive, sure, but it yields long-term results.&nbsp;<\/p>\n\n\n\n<p>What if those returns don\u2019t materialize?&nbsp;<\/p>\n\n\n\n<p>A content brief can reduce this risk. With it, you can create content that caters to your audience as well as Google.<\/p>\n\n\n\n<p>If you\u2019re scaling content by working with many writers, you can\u2019t rely on them to research or understand complex SEO requirements. Especially if they\u2019re new and lack expertise.<\/p>\n\n\n\n<p>Initially, I recommend doing this research yourself. Once your writer ramps up, delegate it. Always review their outline before they start writing content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hit Delivery Deadlines<\/strong><\/h3>\n\n\n\n<p>Content briefing can reduce errors and improve your content creation process.<\/p>\n\n\n\n<p>In 2020, it took writers <a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"607\">~4 hours<\/a> to write a blog post:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/y1codr1UtkFNPG6XgVHQIW0Z9iII757i16s2mz3ovohiAhooEcJHDsmMmMgpmbvSiyEYZD5egmLPEXQIu2qdoaJr508vdRJ9C6goDqwUeAD2bJ2KvplRAMIYLJcUlnCabD5GlbmR=s0\" alt=\"Blog Post Length\"\/><\/figure>\n\n\n\n<p>By adding content briefs to your content workflow, your writers will be able to turn around drafts faster. <strong>The result:<\/strong> better SEO content at scale.<\/p>\n\n\n\n<p>Don\u2019t be surprised if you find yourself scheduling your content promotion campaigns faster and hitting your business objectives earlier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Does an SEO Content Brief Include?<\/strong><\/h2>\n\n\n\n<p>An SEO content brief covers more than just the topic, research, and key points. It also outlines SEO information needed to create content that solves your audience\u2019s problems.<\/p>\n\n\n\n<p>Here&#8217;s what a good content brief should cover:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Primary Keyword<\/strong><\/h3>\n\n\n\n<p>The main goal of SEO content is to rank on search engines and drive organic traffic. If you do not have a target keyword yet, check out this <a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"608\">keyword research<\/a> guide.<\/p>\n\n\n\n<p>Topic offers a keyword research tool. Here\u2019s how to pick the right primary keyword:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Topic: Keyword Research\" src=\"https:\/\/player.vimeo.com\/video\/485703355?h=569a00e8c6&amp;dnt=1&amp;app_id=122963\" width=\"750\" height=\"422\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This tool isn\u2019t meant to replace full-fledged tools like <a href=\"http:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"609\">Ahrefs<\/a> or <a href=\"http:\/\/semrush.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"610\">SEMrush<\/a>. But it offers you a quick gut check so you don\u2019t waste time targeting the wrong keyword.<\/p>\n\n\n\n<p><strong>The kicker:<\/strong> we offer this keyword research tool for free with <a href=\"https:\/\/www.usetopic.com\/pricing\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"611\">every plan<\/a>.<\/p>\n\n\n\n<p>In addition to a primary keyword, you should also pick a few secondary long-tail keywords.&nbsp;<\/p>\n\n\n\n<p>These keywords are closely tied to your primary keyword. They help you rank for a variety of search terms. Here\u2019s <a href=\"https:\/\/pathfinderseo.com\/guide\/use-keywords-seo\/#put-secondary-keywords\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"612\">how to use secondary keywords<\/a> in your article.<\/p>\n\n\n\n<p><strong>Caveat:<\/strong> Don\u2019t obsess over secondary keywords. The <a href=\"https:\/\/searchenginejournal.com\/google-bert-update\/332161\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"613\">BERT<\/a> update allows Google to understand the semantics behind any search query. This means it can still deliver relevant results even if there isn\u2019t a perfect match.&nbsp;<\/p>\n\n\n\n<p><strong>Bottom line:<\/strong> pick one primary keyword and a few variants.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Target Audience<\/strong><\/h3>\n\n\n\n<p>Who are you creating content for? You might have this information from your buyer persona, website analytics, or by using a <a href=\"https:\/\/www.usetopic.com\/blog\/content-analysis-tools\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"614\">content analysis tool<\/a>.&nbsp;<\/p>\n\n\n\n<p>I also suggest googling your primary keyword to see who the search results target.<\/p>\n\n\n\n<p>Let\u2019s say you\u2019re writing an article on \u2018SEO content\u2019.&nbsp;<\/p>\n\n\n\n<p>A quick google search will show you that most content is aimed at beginners who want to learn about creating SEO-friendly content:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/sMCwWQFtx1KcXkFnbViGAYxyLIF2r5SDfnEbPeBCiXm_xK-yZauJ-clI17s8U8cm7vZm_tRmMNV5J2LHHLRkFpGs4qKHPkhvDTlqArTZg9dlXWzBUFcyVMihprjAyu5gQ_xFwJR0=s0\" alt=\"SEO Content\"\/><\/figure>\n\n\n\n<p>Now, let me look up \u2018SEO content briefs\u2019. The audience is experienced and may comprise SEO strategists to marketing managers looking to kick off their SEO content program:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/LktRwbbZga6Ruhszs8qdOrzVgNGM1OH-m2F0QMevtbfwOhAnv8KQzIou0ofZOXRX0nLPfGpuEDDVV_HXU6Q7fpBS6SJtyxwuEBMaF6j1RYQqvOet4qiodHSJCujZPgznMlSqNvYN=s0\" alt=\"SEO Content Brief\"\/><\/figure>\n\n\n\n<p>Identifying the target audience will help your writer understand their pain points. This in turn will ensure they create content that resonates and drives clicks.<\/p>\n\n\n\n<p><strong><em>Further Reading: <\/em><\/strong><a href=\"https:\/\/www.usetopic.com\/blog\/content-analysis-tools\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"615\"><em>8 Best SEO Content Analysis Tools<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Format<\/strong><\/h3>\n\n\n\n<p>What type of content do you want to create? Different formats like a listicle or white paper require different approaches.<\/p>\n\n\n\n<p>The most common types of content are:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Listicles (list-type pages)&nbsp;&nbsp;<\/li><li>Pillar pages<\/li><li>How-to articles<\/li><li>Guides<\/li><li>Infographics&nbsp;<\/li><li>Tool or resource round ups<\/li><li>Case studies<\/li><li>Ebook<\/li><li>Whitepaper&nbsp;&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p>To identify the format, type in your keyword in Google. Check out the top-ranking pages.<\/p>\n\n\n\n<p>If the SERPs are dominated by listicles, I\u2019d create a list type blog post for my keyword:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/af9cMpU9FqlbiDN78FWQOTIpYSVPKET-HTKd_IeUc7DqVDVyORyarsYDWB6OX36kCFapOpcnlfswldPlYRudEKHdxXnXu9hzuUXurnM5S-oWQR5SJlEIGL1rYhkptLLEEEKeB1dZ=s0\" alt=\"Content Tips\"\/><\/figure>\n\n\n\n<p>If the results are a mix of how-to articles and guides, I\u2019d create a <a href=\"https:\/\/contentmarketinginstitute.com\/2019\/10\/content-pillar-pages\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"616\">pillar page article<\/a>:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/wbqRWZEx5gGtkKIXet2JYCy8CUy73OY3ZRUxz2Oy8NlJ0_oDEXolc7QqoOM6UwayDoqNHQBHqoCp9B9MW0RKXRh6Iky6ljUA1YV4qN8rBujiKKAaGjyAr8ddaJ4yKlU_AKxsfkLT=s0\" alt=\"Content Briefs\"\/><\/figure>\n\n\n\n<p><strong>Note:<\/strong> this is a general recommendation. Test different content types to see what works best. Especially when the search results are a mixed bag.<\/p>\n\n\n\n<p>In <a href=\"https:\/\/www.usetopic.com\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"617\">Topic<\/a>, I can do this faster. Create a Brief &gt; Enter Target Keyword &gt; Create Brief:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/78OjvbXCUyj9nLJAA_xfvl_N9QvMhe7YZXxOZcwACnxn5d_1UuHUB_WJFKbedZtGTqwn3p1kKj-47TAHl9Ia9wDKsc9GlNBMRjxtlYM2F6TqwlOcjebPIcfCyxCRHBStwcWJRbrK=s0\" alt=\"SEO Content Brief\"\/><\/figure>\n\n\n\n<p>Give it a few minutes. And voila:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/ToXm8GY0O0Gto16DPMF9mIUWJK-va-jLdWWgrrHuQHsTwfIlVnONUJAaoSjF-gvi136zMznD23s-fkDp5ErzqBwXHrV9zf_TSLvOi3NYBbt9SLN23KNg3-nkF94EgvIGdQxBLeV6=s0\" alt=\"SEO Content Brief Research\"\/><figcaption>Via <a href=\"https:\/\/www.usetopic.com\/content-analysis-tool\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"618\">Topic Content Analysis<\/a>.<\/figcaption><\/figure>\n\n\n\n<p>For \u2018content optimization\u2019, 66% of the results are articles. The recommended word count is 1800. In this case, I\u2019ll create a how-to blog post.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brand Voice and Writing Style<\/strong><\/h3>\n\n\n\n<p>Have you ever noticed that big brands always sound the same?&nbsp;<\/p>\n\n\n\n<p>Even with dozens of content writers, you can recognize their writing based on their style, word choice, and whether they include funny memes or follow a professional style.&nbsp;<\/p>\n\n\n\n<p>With a content brief, you can link to your <a href=\"https:\/\/www.grammarly.com\/blog\/style-guide\/\" data-lasso-id=\"619\">brand\u2019s style guide<\/a> and add any editorial resources. This will ensure each piece of content matches your brand standards.<\/p>\n\n\n\n<p><strong>Pro Tip:<\/strong> Include examples of older content so writers can see your brand style in action.<\/p>\n\n\n\n<p>A tool like <a href=\"http:\/\/grammarly.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"620\">Grammarly<\/a> can make sticking to your brand style, easy:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/2twQeXcmoB2_xddqJVO0cVQ1AhKh4ClMBJnsHXALuEF8TJUFmmPgnOoByQd8DzXCN6eqYH-d7PJHpTIjUXZ4UJlLUBiji2-682cKIqvPK7b9II_PV7VtOM1_W4G0kejmlalg3vRE=s0\" alt=\"Grammarly \"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Suggested Word Count<\/strong><\/h3>\n\n\n\n<p>One of the age-old questions we get is, \u201cHow long should my blog post be?\u201d Good question.&nbsp;<\/p>\n\n\n\n<p>The answer is always <strong>\u201cit depends.\u201d<\/strong><\/p>\n\n\n\n<p>Per <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-long-should-your-blog-posts-be-faq\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"621\">Hubspot<\/a>, a \u2018Pillar page\u2019 should be ~4000 words. \u2018Listicles\u2019 should be ~2300 to 2600 words. \u2018How-to\u2019 blog posts ~1700 words. \u2018What is\u2019 blog posts ~1300 to 1700 words.<\/p>\n\n\n\n<p>But these are ballpark estimates. Plus, word counts <em>vary<\/em> for every search query.<\/p>\n\n\n\n<p>So how do you get the most <strong>accurate<\/strong> word count?&nbsp;<\/p>\n\n\n\n<p>Hop over to our <a href=\"https:\/\/www.usetopic.com\/blog-post-length\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"622\">Blog Post Length<\/a> calculator (it&#8217;s free). Enter your focus keyword &gt; Hit Calculate:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/8BftDsbk2wS8AArOcrWvLWJaJD_SjEP5QBxUQLuwwmnIX0l43-jsmLT_GVJCOnxWTx1GSpoWECVBQQxFGbvSeNnwQ_WYCrODVQGj75eMs9V1-NElvJRJCCItBjxDEghi3p3GkfIe=s0\" alt=\"Blog Post Length Calculator\"\/><\/figure>\n\n\n\n<p>Our tool calculates recommended word count based on the average word count of top-ranking articles on Google. This means pinpoint accuracy (not random guessing).<\/p>\n\n\n\n<p>The slider helps you fine-tune your word count. In the example below, I\u2019ll have to write &gt;6,462 words to outrank Databox:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/jDtmK3xOh8ssixeWfZSD-tZv94GsJ5XKZA050aAJAskkoqGpom7rfh9_3Kpo-dzxZPbxdsC_80bajC2bEo1JFJcd4CqHYGg83vQxV6hkGEP4dX31aGlaSoiHA5QeTvtiL1Kr8YaY=s0\" alt=\"Calculate Blog Post Length\"\/><\/figure>\n\n\n\n<p>Do you use <a href=\"https:\/\/www.usetopic.com\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"623\">Topic<\/a>? You\u2019ll find a recommended word count for your target keyword right within the <strong>Content Research <\/strong>section<strong>.&nbsp;<\/strong><\/p>\n\n\n\n<p>Send a content brief along with this word count to your writers:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/v7tB01lMBxB8_Yjza32zbvqdCMLi-Wgx7LyK1te6JJC80GFf8UyUrQMn_MM-PexueQkAY2QwoRwLcB0ic9f4BZ-TK3M8Qzqi2ypLlkvJGOc43SViPFaFnEQb7GUbgeo1Pw1ZP5f3=s0\" alt=\"SEO Content Brief\"\/><\/figure>\n\n\n\n<p>Word count helps you to accurately estimate article cost, which is helpful if you\u2019re paying by the word. Do your research before you send a brief to your writer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Content Outline<\/strong><\/h3>\n\n\n\n<p>A <a href=\"https:\/\/www.usetopic.com\/blog\/content-outline\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"624\">content outline<\/a> is hands down the most essential part of a content brief.<\/p>\n\n\n\n<p>Why? With a great outline you can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Create in-depth content loved by readers and search engines.&nbsp;&nbsp;<\/li><li>Dispel fear of blank pages by working from a skeleton.<\/li><li>Organize your article so it\u2019s easy to read and flows well.<\/li><\/ul>\n\n\n\n<p>What does a content outline include?&nbsp;Ideally:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Working title, including the target keyword.<\/li><li>Subheadings (H1, H2, H3, etc), that outline the topics the writer should cover and long-tail keywords to target.&nbsp;<\/li><li>Takeaways under each heading to ensure that writers cover key information readers need to know. If a writer isn\u2019t given this information and lacks expertise, there\u2019s a high&nbsp; chance the resulting paragraphs will be off-topic or fluff.&nbsp;<\/li><\/ul>\n\n\n\n<p>Here\u2019s what an outline for \u2018content optimization\u2019 looks like:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/v1zRpum0aOyQmPwy-uIBDK1Fg12Y5Jd3IVJlnE2IkH75Yw4DXiBZcf9uJBO_ePZok6HwHQcJG6bq3cr1kkvYG43IDKgNU4k4XrSvGii1Fj2DOx_dhHMQGvlECxlf9ntD3MlRlj3B=s0\" alt=\"Content Outline\"\/><\/figure>\n\n\n\n<p>How do you create a content outline? Here\u2019s a five-step checklist:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Enter your primary keyword on google. Look at the SERPs.<\/li><li>Identify the <a href=\"https:\/\/www.usetopic.com\/blog\/how-to-conduct-a-content-audit-in-3-steps-with-template-included\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"625\">search intent<\/a> behind the query.<\/li><li>Closely examine the top ten pages.&nbsp;<\/li><li>Find common headers, subtopics, and questions your competitors\u2019 content answers. This will give you an idea of how to structure your outline.<\/li><li>Use our free <a href=\"https:\/\/www.usetopic.com\/people-also-ask\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"626\">People Also Ask<\/a> tool to find questions related to the keyword.<\/li><\/ol>\n\n\n\n<p>You now have a decent understanding of your competition. Time to brainstorm how your content will stand out.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Ask yourself these questions:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Do I have any unique insights about the topic via experience or product usage data?<\/li><li>Can I create additional assets like an infographic or video to explain the topic better?<\/li><li>Can I source quotes from experts and feature them?<\/li><\/ol>\n\n\n\n<p>Once you\u2019ve done your research, put together an outline. Share it with your writer.<\/p>\n\n\n\n<p>Short on time? Use Topic to create outlines in minutes (not hours):<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Build an Outline with Topic\" src=\"https:\/\/player.vimeo.com\/video\/487099541?h=84246d3ce4&amp;dnt=1&amp;app_id=122963\" width=\"750\" height=\"422\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n[sc name=&#8221;cta-demo-request&#8221; ][\/sc]\n\n\n\n<p><strong><em>Further Reading:<\/em><\/strong><em> <\/em><a href=\"https:\/\/www.usetopic.com\/blog\/content-outline\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"627\"><em>How to Make a Content Outline (the Easy Way)<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Competitor Examples<\/strong><\/h3>\n\n\n\n<p>In a content brief, competitor examples refer to articles that already rank for your target keyword.&nbsp;<\/p>\n\n\n\n<p>Include a few examples so your writer knows who they\u2019re up against.<\/p>\n\n\n\n<p>Here\u2019s how I identify good competitor examples:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Use a tool like <a href=\"http:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"628\">Ahrefs<\/a> or <a href=\"http:\/\/semrush.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"629\">SEMRush<\/a> to pull up articles ranking on the first page and their Domain Authority (DA).<\/li><li>Then, find the articles with the lowest DA. Typically these <em>outlier articles<\/em> are more engaging, which is why Google has ranked them over other authoritative sites.<\/li><li>Open each article to find out why they might be ranking higher. For example, it could be that they have a catchier title, or their content covers the topic in more detail. I note my findings down in the brief so that they can be incorporated into my own content.<\/li><\/ol>\n\n\n\n<p>Any articles with a high content grade also warrant a closer look. These articles cover a given topic well, which can make them a good reference point for your writers.&nbsp;<\/p>\n\n\n\n<p>In Topic, you can find all this information in one place. After creating a brief, check out the competitive analysis section:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/lL1vFLs7iZzlL2zrw2q4d50qRR-7bGvm_xOa_e7Eb3ZBJqa2r6WpBV0SiFBlYf2GALfuSX5Zzo3gh6nE23N8eq0qpxVmdPUztmuSTFPo4Gy0Evl6d-QSYqu5KPzg2wyJEeFz78td=s0\" alt=\"Competitive Analysis\"\/><\/figure>\n\n\n\n<p>Also, take a look at any article tagged \u201cinteresting content\u201d. These are <em>outlier articles <\/em>I talked about in step #2:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/zdQv-GD6x9VfoZtOD8ef9F9yuXKnj5xbe-nOhjVwL7FwbFZlxs5iX-xVkPCPZyhFugEaoGrPzfhTT7ROZ6ImfVZWcyXIIVFzYF1ZkDXa0Bcafc8ey9MjpEprbRA5VDaNgsKUmoDU=s0\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>External Links&nbsp;<\/strong><\/h3>\n\n\n\n<p>External links are links to other websites or resources.&nbsp;<\/p>\n\n\n\n<p>You need to add external links when you mention any statistics or when discussing topics your readers may be unfamiliar with.<\/p>\n\n\n\n<p>External links are important for two reasons:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>They establish trust; your facts are backed by hard evidence. For Google. <a href=\"https:\/\/moz.com\/learn\/seo\/external-link\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"630\">external links establish credibility<\/a>, especially if you use outside statistics or quotes.<\/li><li>By sharing resources readers might find useful, you improve their experience.<\/li><\/ol>\n\n\n\n<p>So how do you find external links?&nbsp;<\/p>\n\n\n\n<p>Start with the competitor articles. Identify interesting statistics or studies cited in your competitor\u2019s content. Verify if these studies are from credible sources. Sites like .gov, .edu, or any research-related top-level domains are usually credible.&nbsp;<\/p>\n\n\n\n<p>You can also look at their DA to get a sense of their credibility. Higher DA = more credible.<\/p>\n\n\n\n<p>With Topic, finding external links is a cakewalk. In <strong>Content Research<\/strong> section, scroll down to commonly cited links:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/CZf_9kmkUopxM5avlgVi6VDcE1m9zSoV58-hY0ddcl9MUiuDitMpZbPKWHfMN9oi5exnLovuhPovbekX0b8RfdCj441XYUIbG3K3QfaRCwDElyVzZfDRGEq4zmDuTzP0tFviM3-S=s0\" alt=\"Commonly Cited Links\"\/><\/figure>\n\n\n\n<p>Boom! These are the most commonly cited links by competing articles.<\/p>\n\n\n\n<p>Don\u2019t spend too much time finding external linking opportunities. Make a quick list and ask your writer to cite sources as they write the content.&nbsp;<\/p>\n\n\n\n<p><strong>Side note:<\/strong> Avoid linking to articles that compete for the same keywords. Instead, use them for your research.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sub-Topics<\/strong><\/h3>\n\n\n\n<p>In order to surface the best results, Google relies on an understanding of the <a href=\"https:\/\/blog.google\/products\/search\/search-on\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"631\">web of relationships<\/a> between any given topic and its related subtopics.<\/p>\n\n\n\n<p>Let\u2019s say you look up \u2018home gym equipment\u2019. Google can now identify different subtopics like budget equipment, small spaces, or premium prices.&nbsp;&nbsp;<\/p>\n\n\n\n<p>If you want your content to rank high, ensure writers cover several subtopics in depth.&nbsp;<\/p>\n\n\n\n<p>Identifying subtopics manually is tedious. You\u2019ll have to sift through many articles and run some basic statistical analysis to find the most relevant subtopics.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.usetopic.com\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"632\">Topic<\/a> can automate this process. Once you create a brief for your target keyword, you\u2019ll also see the most relevant subtopics for your keyword.&nbsp;<\/p>\n\n\n\n<p>In the case of my \u2018content optimization\u2019 brief, here are the subtopics:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/qxKPXTTynpY5TSGu7_G5nfUyWanNeDuw14-KA4VmJ9FtjH9DzboNT3ieIqp_FDOm9O27_dR3itDN6i4CfQ7Mm45LrIoKVS9zEwdgqV-c-hddbf61m2_oloqrjul1L8dRH0me3fwo=s0\" alt=\"Subtopics\"\/><\/figure>\n\n\n\n<p><strong>The kicker:<\/strong> Topic can group subtopics by semantic similarity. This makes it easy for you to turn subtopics into meaningful briefs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3 Tools to Speed Up SEO Content Brief Creation<\/strong><\/h2>\n\n\n\n<p>If you want to create a detailed content brief, prepare to spend at least an hour on it.<\/p>\n\n\n\n<p>If you only create a few articles each month and have extensive knowledge of the topic, it makes sense to create content briefs manually.&nbsp;<\/p>\n\n\n\n<p>But as you scale, this manual process can be a huge bottleneck.&nbsp;<\/p>\n\n\n\n<p>Especially in terms of time.<\/p>\n\n\n\n<p>Here are some <a href=\"https:\/\/www.usetopic.com\/blog\/content-optimization-software\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"633\">content optimization tools<\/a> that can help you create content at scale:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Topic<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/SH6bPwld9F8hTyIaZLIXnOX1N7XOrMe9pFp-_1lOigPCagMlergXwe8XeClLU5nsXUqAx3XpBN074fGODR3wuWrA3yiUTYFSstvI38y-5bxn72WzXWQDpAo9UO2zIcTiX-uMo8fH=s0\" alt=\"Topic\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.usetopic.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"634\">Topic<\/a> is an SEO content tool that automates the research required to create high-quality content briefs. So you can create a brief in minutes (not hours).<\/p>\n\n\n\n<p><strong>Key features of Topic:&nbsp;<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Topic analyzes top results for a given keyword and generates a research document that includes headings, questions, and subtopics. Curate this research into a detailed&nbsp; outline with our outline builder.<\/li><li>Topic integrates with <a href=\"https:\/\/en.wikipedia.org\/wiki\/GPT-3\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"635\">GPT-3<\/a>, an advanced AI system to auto-generate page titles, descriptions, and outlines for your blog post.<\/li><li>Topic\u2019s content optimizer grades your content so can you ensure your content is comprehensive before you hit publish.&nbsp;<\/li><li>Our keyword research tool helps you infer search volume and intent for your target keyword.<\/li><\/ol>\n\n\n\n<p><strong>Pricing:<\/strong> Flexible pricing. $6-$10\/content brief. Every brief includes all the above features.&nbsp;<\/p>\n\n\n\n<p><strong>Best for:<\/strong> content teams and agencies who want to create high-quality content, faster.<\/p>\n\n\n\n[sc name=&#8221;cta-demo-request&#8221; ][\/sc]\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Marketmuse<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/2M0JfbNyqgHafSYZAY4S2yzeXZ6GmFY8NH6eJ3YObXH_TeaX-wBXIqCij2SEau8d_aBgzuFwlAHNHyl7SeGjr8zJOVuTXwIjKFhMZNLEUxjIYruvS1AfOw_qE6LVfmUkKX-qGdcl=s0\" alt=\"Marketmuse\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.usetopic.com\/blog\/the-best-marketmuse-alternative-for-content-briefs-creation\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"636\">Marketmuse<\/a> is an enterprise content strategy and intelligence platform. Content briefs are one of many features they offer.<\/p>\n\n\n\n<p><strong>Key features of Marketmuse:&nbsp;<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Marketmuse surfaces headings, subtopics, questions to help you build your brief.<\/li><li>Content Inventory to help you manage your content library. Quickly identify pages that need an optimization with their proprietary scoring algorithm.<\/li><li>Content Scoring system grades your content before you hit publish<\/li><\/ol>\n\n\n\n<p><strong>Pricing:<\/strong> $100\/content brief. Content Inventory is only available on higher plans.&nbsp;<\/p>\n\n\n\n<p><strong>Best for: <\/strong>enterprise teams looking for help with end-to-end content marketing strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Frase<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/ytpt22mbBnqN235NC0lf0dnV71thD6vk-yjxtsXe7IScwMUFnrfaqJk8wmDb_Fow0OWJ3lS4omZfIHkStP2z9Y8DSkFcV4RpDW8O3jbQXrx1G0Da1P9fOCQ4mVHskZxkyGY65Zg1=s0\" alt=\"Frase\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.usetopic.com\/blog\/frase-alternative\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"637\">Frase<\/a> is a content answer engine platform. Their specialty lies in answering questions your visitors might have through their chatbot integration.&nbsp;<\/p>\n\n\n\n<p>They also offer content brief generation to help you build content briefs quickly.<\/p>\n\n\n\n<p><strong>Key features of Frase:&nbsp;<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>AI answer engine chatbot to help answer visitors\u2019 questions. It uses your content library to find answers to questions your visitors have.&nbsp;<\/li><li>Frase surfaces headings, subtopics, questions to help build your content brief.<\/li><li>Content scoring system to grade content before publishing.<\/li><\/ol>\n\n\n\n<p><strong>Caveat<\/strong>: Frase outputs a huge list of subtopics, sometimes 100+. You\u2019ll need to manually sift through the list to ensure that they\u2019re relevant.&nbsp;<\/p>\n\n\n\n<p>If you don\u2019t, your writer might end up jamming all of them in the article. Which means a bad reader experience and high writing costs.<\/p>\n\n\n\n<p><strong>Pricing:<\/strong> $45\/month for 30 documents.&nbsp;<\/p>\n\n\n\n<p><strong>Best for:<\/strong> bloggers and freelancers on a tight budget and have time to curate the subtopics themselves.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts&nbsp;<\/strong><\/h2>\n\n\n\n<p>With the strategies and tools above, you now have the power to not only manage your writers effectively but also create content that resonates with your readers (and Google!).&nbsp;<\/p>\n\n\n\n<p>As promised, here\u2019s the free plug-and-play <a href=\"https:\/\/docs.google.com\/document\/d\/1ABIdWoprvRb-jPRyloeC-oIlr6CWLU4dJzifCGvMZTg\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"638\">content brief template<\/a>. You can use this template to create your own content briefs.<\/p>\n\n\n\n<p>Want to create better SEO content, faster? Give Topic a try today!&nbsp;&nbsp;<\/p>\n\n\n\n[sc name=&#8221;cta-demo-request&#8221; ][\/sc]","protected":false},"excerpt":{"rendered":"<p>TABLE OF CONTENTS What is an SEO Content Brief? What are the Benefits of SEO Content Briefs? What Does an SEO Content Brief Include? 3 Tools to Speed Up SEO Content Brief Creation Final Thoughts WordPress Table of Contents by Topic Are you an SEO strategist or content marketer managing a team of writers?&nbsp; Disappointed&hellip; <a class=\"more-link\" href=\"https:\/\/www.usetopic.com\/blog\/seo-content-briefs-guide\/\">Continue reading <span class=\"screen-reader-text\">What is an SEO Content Brief (And How to Write One)<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":159,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-strategy","entry"],"_links":{"self":[{"href":"https:\/\/www.usetopic.com\/blog\/wp-json\/wp\/v2\/posts\/139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.usetopic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.usetopic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.usetopic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.usetopic.com\/blog\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":0,"href":"https:\/\/www.usetopic.com\/blog\/wp-json\/wp\/v2\/posts\/139\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.usetopic.com\/blog\/wp-json\/wp\/v2\/media\/159"}],"wp:attachment":[{"href":"https:\/\/www.usetopic.com\/blog\/wp-json\/wp\/v2\/media?parent=139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.usetopic.com\/blog\/wp-json\/wp\/v2\/categories?post=139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.usetopic.com\/blog\/wp-json\/wp\/v2\/tags?post=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}