{"id":191,"date":"2021-06-15T09:34:00","date_gmt":"2021-06-15T09:34:00","guid":{"rendered":"https:\/\/www.usetopic.com\/blog\/?p=191"},"modified":"2021-09-16T14:14:54","modified_gmt":"2021-09-16T14:14:54","slug":"frase-alternative","status":"publish","type":"post","link":"https:\/\/www.usetopic.com\/blog\/frase-alternative\/","title":{"rendered":"A Better Frase Alternative for Content Briefs and Optimization"},"content":{"rendered":"

Firstly, we\u2019d like to give a shout-out to the team at Frase. They\u2019ve built a great SEO tool content creators can use to optimize content for Google<\/a> based on topics, popular questions, and more.<\/p>\n\n\n\n

But Frase has a few limitations that hold it back from being the best tool for determining your content strategy. We’ll explain how Frase falls short and why you should consider a Frase alternative such as Topic to help you with content briefs and optimization.<\/p>\n\n\n\n

What\u2019s the difference between Topic and Frase?<\/strong><\/h2>\n\n\n\n

Frase is primarily an answer engine platform. Their strength lies in answering visitors questions with their chatbot integration (known as the Frase answer engine). <\/p>\n\n\n\n

Frase also offers content brief and content optimization features. Quickly build a content brief by surfacing headings, subtopics, and questions. Frase also offers a content score to grade your content before you hit publish.<\/p>\n\n\n\n

However, both these features are lacking resulting in poor brief generation and less than optimal content optimization experience. We\u2019ll explain why that is later.<\/p>\n\n\n\n

At Topic, our core focus as a content tool is to help you speed up the research process when creating a new piece of content.<\/p>\n\n\n\n

We believe that research is the most crucial step in content creation. Crafting a well-researched blog post involves understanding search intent, analyzing competition, uncovering topic ideas, and looking for common questions searchers are asking.<\/p>\n\n\n\n

This takes time. And on top of that, you need to figure out your angle.<\/p>\n\n\n\n

With Topic, automate the time-consuming research process so that you can spend time figuring out how to make your content stand out.<\/p>\n\n\n\n

Here are a few unique ways we differentiate ourselves from Frase:<\/p>\n\n\n\n

Why is Topic a better Frase alternative?<\/strong><\/h2>\n\n\n\n

1) Accurate Content Optimization <\/strong><\/h3>\n\n\n\n

On the surface, every content optimization tool looks similar, but the devil\u2019s in the details. Think of a content optimization tool like GPS helping you navigate to your destination efficiently. If your GPS takes you through a longer route, you\u2019re wasting both time and energy. <\/p>\n\n\n\n

Let\u2019s dive into an example. For the query \u201chow to write SEO content<\/a>\u201d, Frase generated a list of 140 topics. But Topic came up with a list of 53 related topics. Why? We apply advanced statistical analysis to give you only the most accurate topics:<\/p>\n\n\n\n

\"Frase<\/figure>\n\n\n\n

With Frase, you\u2019ll have to manually filter this list out. If it’s a topic you aren\u2019t familiar with, then that means more work for you. Doesn\u2019t that defeat the whole purpose of using a content optimization tool in the first place? <\/p>\n\n\n\n

If you\u2019re already aware of this problem and are using Clearscope<\/a> or Marketmuse<\/a> to remedy it, why pay for two separate tools and complicate your workflow? <\/p>\n\n\n\n

2) Richer Brief Functionality  <\/strong><\/h3>\n\n\n\n

Every Topic brief comes with additional features that will help you create detailed content briefs in half the time. Here’s how it works: <\/p>\n\n\n\n

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