{"id":96,"date":"2021-08-13T10:50:59","date_gmt":"2021-08-13T10:50:59","guid":{"rendered":"https:\/\/blog.usetopic.com\/?p=96"},"modified":"2021-08-23T09:30:24","modified_gmt":"2021-08-23T09:30:24","slug":"the-best-marketmuse-alternative-for-content-briefs-creation","status":"publish","type":"post","link":"https:\/\/www.usetopic.com\/blog\/the-best-marketmuse-alternative-for-content-briefs-creation\/","title":{"rendered":"The Best MarketMuse Alternative for Content Briefs"},"content":{"rendered":"<!-- Begin Table of Contents -->\n    \n            <script>\n                var allHeadings;\n                document.addEventListener(\"DOMContentLoaded\", function(event) { \n                    allHeadings = Array.prototype.slice.call(document.querySelectorAll('h1, h2, h3, h4, h5, h6'));\n                });\n                function jumpTo(title,tag){\n                    allHeadings.forEach(function (singleHeading){\n                        if((singleHeading.localName.toLowerCase().replace(\/\\u00a0\/g, ' ') == tag.toLowerCase().replace(\/\\u00a0\/g, ' ') ) && (singleHeading.innerText.toLowerCase().replace(\/\\u00a0\/g, ' ')  == title.toLowerCase().replace(\/\\u00a0\/g, ' ') )){\n                            singleHeading.scrollIntoView({behavior: 'smooth', block: 'center'});\n                        }\n                    })\n                }\n            <\/script>  \n        \n    <div class=\"topic-table-of-contents-container topic-table-of-contents-align-float-left\" style=\"position: relative; float:left; margin-right: 2rem;\">\n        <div class=\"topic-table-of-contents\" style=\"background-color: rgb(240, 244, 248);                        position:relative;                        margin-bottom: 40px;                        padding: 1.5rem;                        border-radius:4px;                        display: inline-block;                        text-align: left;                        width: 300px;\">\n        \n            <div class=\"topic-table-of-contents-label\" style=\"color:rgb(16, 42, 67) !important; font-weight: bold;                        font-size:1rem;                        margin-bottom: 1rem;\">\n                TABLE OF CONTENTS\n            <\/div>\n          \n                <div class=\"topic-table-of-contents-line topic-table-of-contents-type-heading topic-table-of-contents-tag-h2\" style=\"margin-left: 1rem;\">\n                    <p onclick=\"jumpTo('What is','H2')\" style=\"color:rgb(16, 42, 67) !important; font-weight: normal;                        cursor: pointer;                        line-height:normal;                        margin-bottom: 1rem !important;                        font-size: 1rem;\">\n                        <span style=\"color:inherit;                        border-bottom: 1px solid rgba(0,0,0,0.1);                        line-height: 1.5rem;\">What is Topic?<\/span>\n                    <\/p>\n                <\/div>  \n                <div class=\"topic-table-of-contents-line topic-table-of-contents-type-heading topic-table-of-contents-tag-h2\" style=\"margin-left: 1rem;\">\n                    <p onclick=\"jumpTo('How does','H2')\" style=\"color:rgb(16, 42, 67) !important; font-weight: normal;                        cursor: pointer;                        line-height:normal;                        margin-bottom: 1rem !important;                        font-size: 1rem;\">\n                        <span style=\"color:inherit;                        border-bottom: 1px solid rgba(0,0,0,0.1);                        line-height: 1.5rem;\">How does Topic differ from Marketmuse?<\/span>\n                    <\/p>\n                <\/div>   \n                <div class=\"topic-table-of-contents-line topic-table-of-contents-type-heading topic-table-of-contents-tag-h2\" style=\"margin-left: 1rem;\">\n                    <p onclick=\"jumpTo('WhyTopic','H2')\" style=\"color:rgb(16, 42, 67) !important; font-weight: normal;                        cursor: pointer;                        line-height:normal;                        margin-bottom: 1rem !important;                        font-size: 1rem;\">\n                        <span style=\"color:inherit;                        border-bottom: 1px solid rgba(0,0,0,0.1);                        line-height: 1.5rem;\">Why Topic is a Better MarketMuse Alternative for Agencies and Content Teams<\/span>\n                    <\/p>\n                <\/div>        \n                <div class=\"topic-table-of-contents-line topic-table-of-contents-type-heading topic-table-of-contents-tag-h2\" style=\"margin-left: 1rem;\">\n                    <p onclick=\"jumpTo('Marketmuse vs. Topic: What\u2019s Right for Me?','H2')\" style=\"color:rgb(16, 42, 67) !important; font-weight: normal;                        cursor: pointer;                        line-height:normal;                        margin-bottom: 1rem !important;                        font-size: 1rem;\">\n                        <span style=\"color:inherit;                        border-bottom: 1px solid rgba(0,0,0,0.1);                        line-height: 1.5rem;\">Marketmuse vs. Topic: What\u2019s Right for Me?<\/span>\n                    <\/p>\n                <\/div>\n        <a href=\"https:\/\/www.usetopic.com\/wordpress-table-of-contents\" style=\"color: transparent;\" data-lasso-id=\"529\"><div style=\"position: absolute;                    bottom: -28px;                    background-image: url(https:\/\/www.usetopic.com\/wordpress-table-of-contents-powered-by.png);                    background-size: contain;                    width: 134px;                    height: 22px;                    background-repeat: no-repeat;                    right: 0;                    opacity: 0.5;                    color: transparent;\">WordPress Table of Contents by Topic<\/div><\/a>\n        <style>\n\n                    \/* Alignment *\/\n                    @media screen and (max-width: 600px) {\n                        .topic-table-of-contents-align-float-left {\n                            float: none;\n                            margin-right: 0;\n                        }\n                        .topic-table-of-contents-align-float-left .topic-table-of-contents,\n                        .topic-table-of-contents-align-left .topic-table-of-contents,\n                        .topic-table-of-contents-align-center .topic-table-of-contents{\n                            width: auto;\n                            display: block;\n                        }\n                    }\n\n                    \/* General Styles *\/\n\n                    .topic-table-of-contents-type-heading.topic-table-of-contents-line span:hover{\n                        border-bottom: 1px solid rgba(0,0,0,0.4);\n                    }\n                <\/style>\n        <\/div>\n    <\/div>\n    <!-- End Table of Contents -->\n\n\n\n<p>Content briefing tools have become a part of every content team\u2019s toolkit. It\u2019s easy to see why they\u2019re popular \u2014 they make it easier for businesses to create high-quality content faster.<\/p>\n\n\n\n<p>In 2016, MarketMuse was the first company in this space. Today they&#8217;re a robust search engine optimization (SEO) platform.<\/p>\n\n\n\n<p>But is MarketMuse the best <a href=\"https:\/\/www.usetopic.com\/blog\/seo-content-briefs-guide\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"530\">content brief<\/a> and optimization tool? In this post, we\u2019ll compare Marketmuse with Topic so you can make the right buying decision.<\/p>\n\n\n\n<p>Your search for a simple, affordable Marketmuse alternative is over.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is <\/strong><strong>Topic<\/strong><strong>?<\/strong><\/h2>\n\n\n\n<p>Topic is an AI-powered SEO tool that helps you create A++ quality content. We do that by:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Automating the research required to produce high-quality content briefs.<\/li><li>Optimizing your final draft to ensure you&#8217;ve covered the topic comprehensively.<\/li><\/ol>\n\n\n\n<p>Understand search intent, conduct competitive analysis, uncover relevant topics, and questions to answer with Topic. No manual time-consuming research required.<\/p>\n\n\n\n<p><strong>The result:<\/strong> insights that help you create higher-quality blog posts in half the time. In fact, optimizing a piece of content with Topic =&nbsp; more clicks from search results.<\/p>\n\n\n\n[sc name=&#8221;cta-demo-request&#8221; ][\/sc]\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How does <\/strong><strong>Topic<\/strong><strong> differ from MarketMuse?<\/strong><\/h2>\n\n\n\n<p>At Topic, we focus on solving one problem. Streamline your content production workflow with content briefs and optimization.&nbsp;<\/p>\n\n\n\n<p>Platforms like Marketmuse or Brightedge tackle a broader problem. Their core focus is automating your entire content strategy with AI. This makes Marketmuse best suited for enterprises looking for help with end-to-end content strategy.&nbsp;<\/p>\n\n\n\n<p>Topic is a better Marketmuse alternative for anyone that needs a powerful <a href=\"https:\/\/www.usetopic.com\/blog\/content-optimization-software\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"531\">content optimization tool<\/a> without breaking the bank.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why <\/strong><strong>Topic<\/strong><strong> is a Better MarketMuse Alternative for Agencies and Content Teams<\/strong><\/h2>\n\n\n\n<p>MarketMuse is powerful, no doubt. However, it\u2019s not the right tool for every business. Enterprises with big budgets that need help with strategy find MarketMuse a good fit.&nbsp;<\/p>\n\n\n\n<p>Topic is ideal for small businesses (or bloggers) looking to immediately streamline or scale content. If you want to create better content in less time, Topic is right for you.&nbsp;<\/p>\n\n\n\n<p>Here are a few reasons why Topic is better:&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Faster Adoption Rates<\/strong><\/h3>\n\n\n\n<p>Topic tackles just one problem. This means we were able to design a simple and straightforward interface. Ease of use = faster adoption rates within your team.<\/p>\n\n\n\n<p>Marketmuse is slow, clunky, and offers a complicated UX\/UI. Which means a steep learning curve and a platform that isn\u2019t user-friendly. <strong>The result:<\/strong> your team will find it hard to adopt Marketmuse (without extensive training).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Simple, Transparent, and Affordable Pricing<\/strong><\/h3>\n\n\n\n<p>Topic\u2019s pricing is based on the number of content briefs you create. It\u2019s just that simple:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/H1FSbU8gs8tYlWZ5Ykqqz98htjjmlGh5SUIzYyhpcAtVBL-oBSn6DZAuc_Xbc6b6hVV27NVQDVTxxRKbVgalEkH5VE73nfnWbaTF3yMTqSaYj_JYV9mWnlu26mZaWbQ_Inl1LOvM\" alt=\"Topic Pricing\" title=\"Topic Pricing\"\/><\/figure>\n\n\n\n<p>Every content brief also comes with a content grader to help you optimize content.<\/p>\n\n\n\n<p>MarketMuse\u2019s pricing is unclear and expensive. What\u2019s a query vs a credit? What\u2019s an application? There\u2019s only one way to find out. Dive deeper into their support docs:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/9KoG9z75LJw2wXzT1Qth_psGr__7IVMpn7lfvF43R_fbQYfRjQ71fVZgEigmFk8nFuvgeWAdxnHqEuO7omeXmhHfo1sJMHdafMZHszrGHjBQ3ZgNTX2WI780Zk2FvmpXf3M50X_1\" alt=\"\" title=\"Marketmuse Pricing\"\/><\/figure>\n\n\n\n<p>At first glance, Marketmuse\u2019s pricing seems competitive. But the devil\u2019s in the details.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s say you want to optimize 10 articles. With Topic, you can create a content brief and get everything you need to optimize each article. No upgrade prompts. No hidden fees.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The same process is not straightforward in Marketmuse. You need to run multiple queries to optimize a single article. Which means you end up paying more than what you signed up for.<\/p>\n\n\n\n<p>Want to generate content briefs? That\u2019s a separate (and expensive) workflow. Marketmuse content briefs can run as high as $100. With Topic, they\u2019re $6-$10.<\/p>\n\n\n\n<p><strong>Bottom line:<\/strong> Want to create briefs and optimize content? Marketmuse ain\u2019t it chief.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Seamless Collaboration<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Creating content is a collaborative process. Topic makes it easy to <a href=\"https:\/\/www.usetopic.com\/blog\/outsourcing-content-creation\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"532\">work with writers<\/a> and offer feedback. Share your content briefs with writers without creating individual accounts (think Google Docs\u2019 public sharing). <\/p>\n\n\n\n<p>Topic offers both Google Docs and WordPress add-ons. Your writers can get real-time feedback (content score) on their draft right within their favorite tool:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/FMtxwDoiMJYtgeaN3rWMjs3C9z0GOaJVpfLuDm7OHzABkbByNCE0q8_1dHazYJVWZtxVRuq0FYWalaVhOIZ_QwWcEiVnCmBwutb6zACtrNWJsRsi8OQnRCvSutnkw1JyuZgXR71e\" alt=\"\"\/><\/figure>\n\n\n\n<p>In MarketMuse, the collaboration features are reserved for higher plans (starting at $499). And they don\u2019t offer Docs or WordPress integrations.&nbsp;<\/p>\n\n\n\n<p>If collaboration matters to you, Topic is hands down the best Marketmuse alternative.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI<\/strong><strong>-Powered Headline &amp; <\/strong><strong>Outline<\/strong><strong> Generation<\/strong><\/h2>\n\n\n\n<p>Struggling to come up with a headline for your next article? Topic\u2019s AI helps you come up with interesting titles and descriptions for your search queries.<\/p>\n\n\n\n<p>Enter your target keyword. We\u2019ll analyze top articles, understand different user personas, and generate different angles you can use to create content. Here\u2019s a screenshot of an AI-generated headline:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/AIPEQTb_jSGbmS2POJ3pHWuhtuPtgRUE4hX-QiXOD_gCz45uBITpjxUJ9-Sp84Pj6Eg4VEZRfz5mmCUN8Oirn4izzd9LBeMtBPqgWiKds_B0f_LftAMgXuM6joY2Sx19BlYBrNo6\" alt=\"\"\/><figcaption>Via <a href=\"https:\/\/www.usetopic.com\/content-analysis-tool\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"533\">Topic Content Analysis.<\/a><\/figcaption><\/figure>\n\n\n\n<p>Thanks to <a href=\"https:\/\/openai.com\/blog\/gpt-3-apps\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"534\">GPT-3<\/a>, Topic can automagically <a href=\"https:\/\/www.usetopic.com\/blog\/content-outline\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"535\">create a content outline<\/a> for you. Here\u2019s one for the topic of SEO content writing. Use this as a starting point to build a more robust outline:\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Q2ujgenvIJuTY_jZFKkTdesdIiou1CDlTRw9xuzfsz93J9vAbEYtC6xT1FGFedar7s9Tpv2itXy71MFZZyB_0maC1_KZrkNorczOLDsk6r1RkXSl-yG5Cg2S3IOCGANqKM1V7WIT\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marketmuse vs. Topic: What\u2019s Right for Me?<\/strong><\/h2>\n\n\n\n<p>Both content optimization tools offer powerful features.&nbsp;<\/p>\n\n\n\n<p>The right tool, however, comes down to what\u2019s important to you.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re an enterprise that needs help with end-to-end content strategy, Marketmuse is for you. Marketmuse is powered by advanced algorithms, natural language, and machine learning. Its <a href=\"https:\/\/www.marketmuse.com\/first-draft\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"536\">First Draft<\/a> feature, while not perfect, is very promising.<\/p>\n\n\n\n<p>Marketmuse is a platform for companies with deep pockets. Small businesses, startups, and bloggers not so much.<\/p>\n\n\n\n<p>If you need world-class content brief and optimization features in an easy-to-use and affordable package, Topic is for you. We&#8217;re a high ROI tool that scales as your needs do.<\/p>\n\n\n\n<p>If you\u2019re an enterprise and confused between Topic and Marketmuse, we offer custom enterprise plans. Give both platforms a try and decide for yourself!<\/p>\n\n\n\n<p><strong>Bottom line: <\/strong>when it comes to content briefs and optimization, Topic is one of the simplest and most affordable Marketmuse alternatives out there.<\/p>\n\n\n\n<p>Rank higher on Google search with Topic today!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comparing Features MarketMuse vs. Topic:<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Feature<\/strong><\/td><td><strong>Topic<\/strong><\/td><td><strong>MarketMuse<\/strong><\/td><\/tr><tr><td>Rank Tracking<\/td><td>X<\/td><td>\u2713<\/td><\/tr><tr><td>Content Research<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Outline Builder<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Keyword Research<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Competitive Analysis<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Topics To Cover<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Content Grader<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Competitor Outlines<\/td><td>\u2713<\/td><td>X<\/td><\/tr><tr><td>Questions To Answer<\/td><td>\u2713<\/td><td>(only on higher tiers)<\/td><\/tr><tr><td>Outline Idea Generation<\/td><td>\u2713<\/td><td>X<\/td><\/tr><tr><td>Google Docs Extension<\/td><td>\u2713<\/td><td>X<\/td><\/tr><tr><td>WordPress Extension<\/td><td>\u2713<\/td><td>X<\/td><\/tr><tr><td>Share Functionality<\/td><td>\u2713<\/td><td>X<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n[sc name=&#8221;cta-marketmuse&#8221; ][\/sc]\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>TABLE OF CONTENTS What is Topic? How does Topic differ from Marketmuse? Why Topic is a Better MarketMuse Alternative for Agencies and Content Teams Marketmuse vs. Topic: What\u2019s Right for Me? WordPress Table of Contents by Topic Content briefing tools have become a part of every content team\u2019s toolkit. It\u2019s easy to see why they\u2019re&hellip; <a class=\"more-link\" href=\"https:\/\/www.usetopic.com\/blog\/the-best-marketmuse-alternative-for-content-briefs-creation\/\">Continue reading <span class=\"screen-reader-text\">The Best MarketMuse Alternative for Content Briefs<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":162,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-96","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comparison","entry"],"_links":{"self":[{"href":"https:\/\/www.usetopic.com\/blog\/wp-json\/wp\/v2\/posts\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.usetopic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.usetopic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.usetopic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.usetopic.com\/blog\/wp-json\/wp\/v2\/comments?post=96"}],"version-history":[{"count":0,"href":"https:\/\/www.usetopic.com\/blog\/wp-json\/wp\/v2\/posts\/96\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.usetopic.com\/blog\/wp-json\/wp\/v2\/media\/162"}],"wp:attachment":[{"href":"https:\/\/www.usetopic.com\/blog\/wp-json\/wp\/v2\/media?parent=96"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.usetopic.com\/blog\/wp-json\/wp\/v2\/categories?post=96"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.usetopic.com\/blog\/wp-json\/wp\/v2\/tags?post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}