A constant stream of fresh and value-driven content is one of the core pillars of business success in the digital age. I believe in it. I swear by it. I’ve built my career based on it. And yet, for all the documented benefits that scalable content has to offer, it’s not uncommon for me to… Continue reading 5 Easy Steps to Building a Team of Writers

TABLE OF CONTENTS What is Search Intent? Why Search Intent Matters The Four Types of Search Intent Informational Intent Navigational Intent Transactional Intent Commercial Investigation Intent WordPress Table of Contents by Topic The importance of content marketing can’t be overstated. With the upcoming iOS privacy changes affecting how ads are going to perform, businesses are… Continue reading How Search Intent Influences Your Content Strategy

One of our first consulting projects was a content audit that we did for a company called Filestack.  Like many companies, their content team diligently created new content every month. But for the past two quarters, their traffic had flatlined. They were looking for a way to break out of their plateau. So we spent… Continue reading Learn how we Quadrupled Traffic using this 3 Step Content Audit Process