Category

Content Strategy

Category

TABLE OF CONTENTS What Is Content Optimization? Why Is Content Optimization Important? How to Optimize Content? 5 Ways SEO Content Optimization Tools Final Thoughts Wordpress Table of Contents by Topic “Create great content” was helpful advice in 2015. Today, everybody creates great content. Amidst such intense competition, how do you rank? With the help of content optimization. Content optimization is the unfair advantage you need to create compelling content, outrank competitors, and drive more organic…

TABLE OF CONTENTS What is an SEO Content Brief? What are the Benefits of SEO Content Briefs? What Does an SEO Content Brief Include? 3 Tools to Speed Up SEO Content Brief Creation Final Thoughts Wordpress Table of Contents by Topic Are you an SEO strategist or content marketer managing a team of writers? Disappointed by your writer’s weak first drafts? The issue might not be your writers. It might be your content briefs. In…

TABLE OF CONTENTS What is SEO content analysis? Top 8 SEO content analysis tools Analyze content performance Optimize new and existing content Do competitive analysis Identify technical SEO issues Run content audits Use content analysis tools to improve content quality Wordpress Table of Contents by Topic Have you ever created a piece of content and thought how perfect it is only to hit ‘publish’ and hear crickets? That must be disappointing. Your content isn’t ranking…

TABLE OF CONTENTS What is a Content Outline? Why Make a Content Outline? How to Write a Content Outline (the Easy Way) Wordpress Table of Contents by Topic Your boss gives you a target keyword to write a blog post on. Or maybe you’re an agency owner creating a new piece of content for your client. You open up Google Docs (like always) and see a blank page. How do you go from that to…

TABLE OF CONTENTS What Are Topic Clusters How Do Topic Clusters Improve SEO? How Do You Create a Topic Cluster? 1. Define the main topic 2. Find and group keywords 3. Optimize existing content 4. Create new content 5. Add internal links Topic Clusters = More Traffic Wordpress Table of Contents by Topic It’s 2010. You do keyword research, pick a keyword you want to rank for, and write a 1,000-word article on it. Simple…

TABLE OF CONTENTS What Is Content Optimization? Benefits Of Using The Right Content Optimization Tools SEO Content Optimization Tools & Software Writing Tools To Complement Content Optimization Software Optimize Content For High Quality And Improved Rankings Wordpress Table of Contents by Topic Content creation is integral to any successful marketing strategy. Great content is a gateway to your brand; it’s how potential buyers find you and learn about you. But writing content is only part…

A constant stream of fresh and value-driven content is one of the core pillars of business success in the digital age. I believe in it. I swear by it. I’ve built my career based on it. And yet, for all the documented benefits that scalable content has to offer, it’s not uncommon for me to receive this response when consulting with new clients: But Vin, scalable content is easy! I can just publish a blog…

TABLE OF CONTENTS What is Search Intent? Why Search Intent Matters The Four Types of Search Intent Informational Intent Navigational Intent Transactional Intent Commercial Investigation Intent Wordpress Table of Contents by Topic The importance of content marketing can’t be overstated. With the upcoming iOS privacy changes affecting how ads are going to perform, businesses are looking to inbound and content marketing to help bolster their results. The real challenge is developing a content strategy that…

One of our first consulting projects was a content audit that we did for a company called Filestack. Like many companies, their content team diligently created new content every month. But for the past two quarters, their traffic had flatlined. They were looking for a way to break out of their plateau. So we spent a week carefully analyzing their content library, finding the weakest pages and making them better. In three months, they had…