Category: Content Strategy

TABLE OF CONTENTS What Is Content Optimization? Why Is Content Optimization Important? How to Optimize Content? 5 Ways SEO Content Optimization Tools Final Thoughts WordPress Table of Contents by Topic “Create great content” was helpful advice in 2015. Today, everybody creates great content.  Amidst such intense competition, how do you rank? With the help of… Continue reading What is Content Optimization? How to Optimize Content

TABLE OF CONTENTS What is an SEO Content Brief? What are the Benefits of SEO Content Briefs? What Does an SEO Content Brief Include? 3 Tools to Speed Up SEO Content Brief Creation Final Thoughts WordPress Table of Contents by Topic Are you an SEO strategist or content marketer managing a team of writers?  Disappointed… Continue reading What is an SEO Content Brief (And How to Write One)

TABLE OF CONTENTS What is a Content Outline? Why Make a Content Outline? How to Write a Content Outline (the Easy Way) WordPress Table of Contents by Topic Your boss gives you a target keyword to write a blog post on. Or maybe you’re an agency owner creating a new piece of content for your… Continue reading How to Make a Content Outline (the Easy Way)

TABLE OF CONTENTS What Are Topic Clusters How Do Topic Clusters Improve SEO? How Do You Create a Topic Cluster? 1. Define the main topic 2. Find and group keywords 3. Optimize existing content 4. Create new content 5. Add internal links Topic Clusters = More Traffic WordPress Table of Contents by Topic It’s 2010.… Continue reading Topic Clusters: The Missing Link In Your SEO Strategy

TABLE OF CONTENTS What Is Content Optimization? Benefits Of Using The Right Content Optimization Tools SEO Content Optimization Tools & Software Writing Tools To Complement Content Optimization Software Optimize Content For High Quality And Improved Rankings WordPress Table of Contents by Topic Content creation is integral to any successful marketing strategy. Great content is a… Continue reading Content Optimization Software and Tools [2021]

A constant stream of fresh and value-driven content is one of the core pillars of business success in the digital age. I believe in it. I swear by it. I’ve built my career based on it. And yet, for all the documented benefits that scalable content has to offer, it’s not uncommon for me to… Continue reading 5 Easy Steps to Building a Team of Writers

TABLE OF CONTENTS What is Search Intent? Why Search Intent Matters The Four Types of Search Intent Informational Intent Navigational Intent Transactional Intent Commercial Investigation Intent WordPress Table of Contents by Topic The importance of content marketing can’t be overstated. With the upcoming iOS privacy changes affecting how ads are going to perform, businesses are… Continue reading How Search Intent Influences Your Content Strategy

One of our first consulting projects was a content audit that we did for a company called Filestack.  Like many companies, their content team diligently created new content every month. But for the past two quarters, their traffic had flatlined. They were looking for a way to break out of their plateau. So we spent… Continue reading Learn how we Quadrupled Traffic using this 3 Step Content Audit Process