A Better Frase Alternative for Content Briefs and Optimization

Firstly, we’d like to give a shout-out to the team at Frase. They’ve built a great SEO tool content creators can use to optimize content for Google based on topics, popular questions, and more. But Frase has a few limitations that hold it back from being the best tool for determining your content strategy. We’ll… Continue reading A Better Frase Alternative for Content Briefs and Optimization

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How Search Intent Influences Your Content Strategy

TABLE OF CONTENTS What is Search Intent? Why Search Intent Matters The Four Types of Search Intent Informational Intent Navigational Intent Transactional Intent Commercial Investigation Intent WordPress Table of Contents by Topic The importance of content marketing can’t be overstated. With the upcoming iOS privacy changes affecting how ads are going to perform, businesses are… Continue reading How Search Intent Influences Your Content Strategy

Learn how we Quadrupled Traffic using this 3 Step Content Audit Process

One of our first consulting projects was a content audit that we did for a company called Filestack.  Like many companies, their content team diligently created new content every month. But for the past two quarters, their traffic had flatlined. They were looking for a way to break out of their plateau. So we spent… Continue reading Learn how we Quadrupled Traffic using this 3 Step Content Audit Process