TABLE OF CONTENTS

What is Topic?

How does Topic differ from Surfer SEO?

  • Topic believes in writing what your audience wants to read

Why Topic is a Better Choice than Surfer SEO for Content Teams

Built for Content Teams

  • Topic feature sets are built around the pain points of content teams

AI Powered Brief Generation

  • Topic has the ability to generate an entire content outline.

High Quality Recommendations

Topic Makes Content Optimization Easy

powered by Topic

At first glance, most on-page SEO tools can seem identical to the uninitiated. Popular SEO tools like Page Optimizer Pro, Cora, and Surfer SEO, share the same goals—to help you research, plan, and draft better content (for blogs or web pages) that ranks higher in search results. They expand upon the standard tools like Google Search Console and Google Analytics to make content research faster and easier. But which page optimization tool is the best? In this post, we’ll take a look at Surfer SEO and compare it to one of its competitors—Topic.

What is Topic?

Topic is a content optimization tool that helps you consolidate your content research, plan your content outline, and optimize your content by grading it in real-time within a convenient content editor. Like Surfer SEO, Topic provides insights by analyzing SERPs for a particular search term and giving guidelines on how you can align your content in a similar vein. Both Surfer SEO and Topic provide features for keyword research and keyword usage analysis. But how is Topic different, and why is it a better alternative?

How does Topic differ from Surfer SEO?

Not to get too philosophical, but the key difference between Topic and Surfer SEO is a matter of SEO philosophy. We at Topic are focussed on the human aspect of content writing.

Instead of getting bogged down in technical minutiae like keyword density, Topic’s guiding principle is, “Write what your audience wants to read.”

We do that by focusing on the most important part of the writing process which is the Topic Research. Our content research section on each keyword brief reflects that ethos by 

  1. Surfacing common questions your audience are asking from credible sources like People Also Ask, Google Suggest and Quora.
  2. Aggregating competitors outlines on any given keyword in one place can help inform your outline creation. By understanding the common questions/ headings your competition is covering can help you figure out how to go above and beyond from what’s already been covered.
  3. Curating a list of different sub-topics you need to cover in order to write a comprehensive article.

Why Topic is a Better Choice than Surfer SEO for Content Teams

Built for Content Teams

Topic feature sets are built around the pain points of content teams. Our keyword research section surfaces content ideas for you to consider for your next article. Our content brief puts you in the shoes of your audience while writing your article outline. Our content grader ensures that every article you’re publishing is comprehensive and of high quality. On the other hand, Surfer is focussed on solving the problem of on-page optimization, which is a better fit for more expert level SEOs.

AI Powered Brief Generation

Thanks to GPT-3, Topic has the ability to generate an entire content outline. Plug in a title and a description, and you should see the AI do its magic in generating an outline. Using this feature in combination with our research section, can help build a high quality brief for your writers within minutes.

High Quality Recommendations

We’ve put in a lot of effort to improve our Sub-Topic recommendations. There is a lot more sophistication going into our algorithm than being a wrapper around IBM Watson/ Google NLP apis. Here’s a snapshot of Surfer recommendations, you can clearly see that they have generic terms which will not help you with your content quality.

Compare Surfer SEO and Topic Features

FeatureTopicSurfer SEO
Content Research
Competitor OutlinesX
Outline BuilderX
Questions To AnswerLimited
Outline Idea GenerationX
Competitive Analysis
Topics To Cover
Content Grader
Google Docs Extension
Share Functionality
Keyword Research

Topic Makes Content Optimization Easy

With a visible focus on content research and an optimization philosophy that emphasizes readability and content utility, Topic is the clear on-page SEO tool for content marketers who want to deliver valuable content to their audiences. With Topic, even SEO newbies can approach content optimization with confidence.

Join other top marketers who use Topic to write better content
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