One of the biggest drags on our content marketing process is SEO scoping: identifying search intent, doing keyword research, and analyzing competitors. Historically, we used a variety of tools to create our own content briefs, which was an important but time-consuming process.
In the past, we tried a number of well known page optimizers and found that they were all hard to use or gave us low-quality recommendations.
Before, I would look at the top pages in Google for a given keyword and go through each one individually to do my SEO research. I used to spend about an hour to create a quality outline.
There used to be a lot of manual labor involved for our writing team to create outlines for the type of content we produce.
My team works through dozens of long-form articles each week, and doing the research for just a single one used to take hours.
Creating truly compelling SEO content used to require a ton of research, spending money on lots of different tools, and taking a ton of time to learn how it works.
Before, I'd search for the SERP, then go into each page to manually understand how to write my article. Slow, tedious, (and now) unnecessary.
My content creation process used to take hours.
Our previous process was very manual. We had to do all the keyword research and spend time carefully reading top-ranking articles and comparing them. It was an hour-long process just to create a single content brief.
What impressed us the most is the fact that it effectively achieved better rankings and traffic without a lot of extra work.
On one blog post, we increased new users by over 300% year-over-year, and added 70 page-one keywords, and 40 keywords in positions 1-3. We also achieved position 2 for our primary keyword.
After using Topic for the first time, it only took two months to witness ranking increases on all optimized content.
Topic has been awesome to use. It helps me create detailed outlines that cover everything my audience cares about. The end result is that I can create a better outline in less time.
The content grader has been helpful as well in ensuring the freelance writers that I work with meet a standard bar of quality. Being able to share the grader via a sharable link makes it easy for me to delegate the task of grading to the writer.
It's been a very positive experience for our team. Optimizing our content with Topic is double or triple as fast as how we did it before.
I love how it saves me time in creating SEO-optimized outlines and content, especially for longer-form articles. I save about 3 hours on average with each Topic report versus if I pulled the insights manually. My team works through dozens of articles each week too, so we save hundreds of hours each month.
The content grader tool is my favorite tool on the Internet right now. It makes optimizing your content (blog posts, in my case) for SEO super simple and not forced. Without hesitation I recommend Topic to everyone I know.
If you need to create a blog outline, this tool is a must-have! Topic has saved me so many hours of manual work by automating content and keyword research.
With Topic, the research for my outlines are done in minutes.
What I like most about Topic is how much time it saves us. Spending less time doing research for content allows us to scale up our content creation without having to hire.
We’ve saved the cost of half a full-time employee and it’s allowed us to scale our productivity as a team. Previously our team could do 5 to 6 briefs a week, but now we can do 50 to 60. That’s a ten-fold increase in productivity.