Before & After

We asked customers what it was like creating content before they used Topic. And how it's improved after. Here’s what they had to say:

Before

Naomi Tepper
Senior Manager, Magoosh

One of the biggest drags on our content marketing process is SEO scoping: identifying search intent, doing keyword research, and analyzing competitors. Historically, we used a variety of tools to create our own content briefs, which was an important but time-consuming process.

Read Full Story
Steve Wetmore
Founder, InstaVIP

In the past, we tried a number of well known page optimizers and found that they were all hard to use or gave us low-quality recommendations.

Lisa Parmley
Founder, Course Method

Before, I would look at the top pages in Google for a given keyword and go through each one individually to do my SEO research. I used to spend about an hour to create a quality outline.

Carrie Adkins
VP of Content, wikiHow

There used to be a lot of manual labor involved for our writing team to create outlines for the type of content we produce.

Danny Wong
Senior Editor, Amerisleep

My team works through dozens of long-form articles each week, and doing the research for just a single one used to take hours.

Emilie Pires
VP Communications, Zeni AI

Creating truly compelling SEO content used to require a ton of research, spending money on lots of different tools, and taking a ton of time to learn how it works.

Jose Angelo Gallegos
SEO and Content, Quizlet

Before, I'd search for the SERP, then go into each page to manually understand how to write my article. Slow, tedious, (and now) unnecessary.

Richard Garvey
CEO, Acer Inbound Agency

My content creation process used to take hours.

Brandon Pindulic
CEO, OpGen Media Agency

Our previous process was very manual. We had to do all the keyword research and spend time carefully reading top-ranking articles and comparing them. It was an hour-long process just to create a single content brief.

Read Full Story

After

Naomi Tepper
Senior Manager, Magoosh

What impressed us the most is the fact that it effectively achieved better rankings and traffic without a lot of extra work.

On one blog post, we increased new users by over 300% year-over-year, and added 70 page-one keywords, and 40 keywords in positions 1-3. We also achieved position 2 for our primary keyword.

Read Full Story
Steve Wetmore
Founder, InstaVIP

After using Topic for the first time, it only took two months to witness ranking increases on all optimized content.

Lisa Parmley
Founder, Course Method

Topic has been awesome to use. It helps me create detailed outlines that cover everything my audience cares about. The end result is that I can create a better outline in less time.

The content grader has been helpful as well in ensuring the freelance writers that I work with meet a standard bar of quality. Being able to share the grader via a sharable link makes it easy for me to delegate the task of grading to the writer.

Carrie Adkins
VP of Content, wikiHow

It's been a very positive experience for our team. Optimizing our content with Topic is double or triple as fast as how we did it before.

Danny Wong
Senior Editor, Amerisleep

I love how it saves me time in creating SEO-optimized outlines and content, especially for longer-form articles. I save about 3 hours on average with each Topic report versus if I pulled the insights manually. My team works through dozens of articles each week too, so we save hundreds of hours each month.

Emilie Pires
VP Communications, Zeni AI

The content grader tool is my favorite tool on the Internet right now. It makes optimizing your content (blog posts, in my case) for SEO super simple and not forced. Without hesitation I recommend Topic to everyone I know.

Jose Angelo Gallegos
SEO and Content, Quizlet

If you need to create a blog outline, this tool is a must-have! Topic has saved me so many hours of manual work by automating content and keyword research.

Richard Garvey
CEO, Acer Inbound Agency

With Topic, the research for my outlines are done in minutes.

Brandon Pindulic
CEO, OpGen Media Agency

What I like most about Topic is how much time it saves us. Spending less time doing research for content allows us to scale up our content creation without having to hire.

We’ve saved the cost of half a full-time employee and it’s allowed us to scale our productivity as a team. Previously our team could do 5 to 6 briefs a week, but now we can do 50 to 60. That’s a ten-fold increase in productivity.

Read Full Story

Start Writing Better Content Today

REQUEST DEMO